Ноутбук Chuwi HeroBook Pro [CWI514-CN8N2N1HDMXX] Grey 14.1". «Яндекс Маркет» начал продажи ноутбуков под собственной торговой маркой Lunnen на чипах AMD с 16 ГБ оперативной памяти и 512 ГБ накопителем.
Новости ноутбуков
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Новости ноутбуков
| Best laptop 2024: 10 best laptops tested and rated | Laptop Mag | При этом, Xiaomi рекламирует, что игровой ноутбук может превзойти Lenovo Legion Y9000P 2024 года. |
| Acer Nitro 5 AN515-57 | Фирма Tuxedo значительно обновила потенциал своего ноутбука Sirius 16 на фирменной, операционной платформе под руководством ОС Linux. |
| ноутбуки — — Все о мобильной технике и технологиях | Профиль пользователя Stock Market | Магазин Ноутбуков на сайте объявлений Авито. |
| 5 лучших недорогих ноутбуков, которые можно купить на «Яндекс.Маркете» | С 1 по 23 января в России в несколько раз выросли продажи компьютеров и ноутбуков, сообщили представители Wildberries, Ozon, «а» и «Ситилинка». |
| Ноутбуки (рынок России) | В каталогах «Топ Компьютер» вы можете подобрать мощные игровые ноутбуки, модели для повседневного домашнего использования или бизнеса. |
Все материалы по тегу «ноутбуки»
Отобранные нами модели продаются не дороже 35 000 рублей, и они действительно стоят тех денег, которые за них просят продавцы на «Яндекс. Но прежде чем перейти к ним, давайте разберемся с критериями, на которые действительно стоит обратить внимание при выборе недорогого ноутбука. Бюджетные ноутбуки: какие параметры действительно имеют значение Итак, вот что вы должны увидеть в хорошем бюджетном ноутбуке и не соглашайтесь на меньшее : Процессоры: Бюджетные двухядерные процессоры Intel не ниже 6-го поколения или старые процессоры AMD гораздо менее интересные, чем пришедшие им на смену чипы Ryzen, но тем не менее справляющиеся с обычными вычислительными задачами. Память: Как минимум 4 или 6 Гбайт оперативной памяти. Хранение: В ноубуках дешевле 30000 рублей вы увидите большое разнообразие жестких дисков HDD и гораздо меньшее — твердотельных накопителей SSD. Дисплей: Качество изображения это то, на чем производители экономят чаще всего.
This is evidenced by the data of customs statistics published in January 2024. According to Vedomosti , in 2023, no more than 30 thousand devices were imported under these brands in the Russian Federation. The publication clarifies that the equipment is produced in China. Topdevice tablet According to experts interviewed by the publication, more and more domestic brands appear on the Russian electronics market amid the departure of large foreign manufacturers like HP Inc. Therefore, the segment has become attractive for companies that used to be engaged in the production, for example, only household appliances or software development. In particular, the Topdevice website presents several models of TVs, vacuum cleaners and kettles. Computer mice and game seats were previously produced under the Ardor Gaming brand, said Sergey Vilyanov, an analyst at Fintech Lab accelerator. In 2023, a little more than 13 thousand Ardor Gaming laptops were imported into Russia , but the lineup is represented by 16 models in the price range from 66 thousand to 154 thousand rubles, the newspaper writes. Another example is Depo , which previously produced only servers and storage systems under the Holo brand. Now there is one Depo Holo model on sale online - MC14P4, the price of which starts at 22 thousand rubles in retail. The official website of the company presents three models of devices. It is almost impossible to estimate the share of new brands of Russian laptops that have appeared on the Russian market, because most brands have imported one or two batches and sell them gradually, says Sergei Vilyanov. In money, the volume of this segment of the laptop computer market tripled and reached 8. This is evidenced by the data of the IT holding Fplus published on January 19, 2024. Devices under the brands Digma , Irbis and Fplus were in greatest demand. For comparison, the average check of the entire category is 53 thousand rubles. The representative of M. Video-Eldorado , in a conversation with the publication, confirmed the growing interest in laptops of Russian brands in the third and fourth quarters of 2023. This figure was three times higher than in the same period in 2022, and also twice as much as in the first quarter of 2023. In " Citylinka ," summing up the results of 2023, they told the publication that the iRU brand is the leader in the sales segment. The number of devices sold in the online store has grown more than 6. In Ozon of this, Russians were most willing to buy basic models of Russian laptops with an average check of 23,000 rubles. The growing demand is primarily due to the lack of available models from eminent manufacturers, in connection with which either devices from Chinese manufacturers, or domestic analogues, or used equipment are now being considered to buy an inexpensive laptop, representatives of the marketplace told the publication. Such data analysts " M. Video-Eldorado " led December 21, 2023. We are talking about the entire laptop market, and not just about sales indicators in one retail chain. Revenue from sales of portable computers at M. Video-Eldorado was estimated at 180 billion rubles in the first 11 months of 2023. Similar data are provided by other market participants interviewed by Kommersant. So, according to the calculations of the business analyst of the IT holding Fplus Artur Makhlayuk, in January-November 2023, laptops worth 178. Laptop sales reach 2. The share ASUS for the same period was 14. Chinese closes the top three Huawei with a share of 13. There is a decrease in the presence in the market, Apple whose share in money for the year decreased from 10 to 6. In piece terms, the American company did not enter the top five manufacturers. According to Makhlayuk, the leaders changed because many brands left the market and new Chinese vendors took their place, and those companies that remained strengthened their positions. Such data are provided in the analytical report of the Unified Information System EIS in the field of procurement, which was prepared by Aquarius and published in early December 2023. Such data analysts "M. In the M. The rise in sales of gaming equipment Russia in "" was To sheets also confirmed by the holding Fplus and distributor. Merlion The volume of the Russian market for gaming laptops in January-September 2023 amounted to about 450 thousand units The first place in the category of gaming laptops remains with the Taiwanese MSI 42. The growth in sales of gaming computers and peripherals is also observed on Ozon and Yandex Market. According to analysts at the online game development school XYZ School, part of the Ultimate Education educational company, in January-November 2023, Russians spent about 178 billion rubles on the purchase of gaming peripherals. Video-Eldorado associates the growth of the Russian gaming laptop market with the expansion of the range of goods, the release of new models with current video cards, the arrival of new Chinese players on the market and the development of import operations. Other factors that stimulate sales include seasonal demand, an increase in the number of players, the release of major game releases and greater access to PC games in the face of external restrictions. Gaming laptops have also become popular as a universal solution for work and home tasks. According to M. According to them, the leader has changed in the Russian laptop market. Taiwanese MSI took the first place in terms of revenue from the sale of laptops in the first three quarters of 2023, which accounted for 21. Next are Huawei 18. When considering the market situation in physical terms, the leading three look the same: MSI 18. According to analysts at the retailer, in 2023 there is a gradual recovery in purchasing activity in, and laptops demand peaked in the third quarter. According to the calculations of M. According to the retailer, in monetary terms, sales of laptops for the nine months of 2023 were comparable to the results of January-September of the previous year and amounted to approximately 140 billion rubles. These are devices for solving basic problems, on which it is convenient to install domestic office applications or other inexpensive software for the needs of the user. Russians began to purchase laptops more often without a pre-installed operating system The most popular laptop brands on the Russian market were brands from China and Taiwan in the middle price segment, such as Lenovo , Huawei , Asus , Acer and MSI. At the same time, there was a decrease in demand for Apple and HP laptops. Analysts attribute the increase in sales of laptop computers to the beginning of the new school season. At the same time, the interest of Russians in laptops running Linux has decreased, which is due to the lack of familiar software for work and study on this platform. The online store Wildberries speaks about the increase in demand for computer equipment in Russia. And this leads to the fact that users are massively switching to pirated Windows. According to the Izvestia newspaper, citing a report from a partner company of several electronics manufacturers, during January-April 2023, the share of laptops sold without OS reached 20. For comparison: during the first four months of 2021, this figure was 9. Demand for laptops running macOS and Linux decreased by about a quarter. In the first four months of 2023, a little more than 1 million portable computers were sold in Russia against 1.
Также в стоимость ноутбуков включена подписка на «Кинопоиск» с «Амедиатекой» на 90 дней. Lunnen Ground 16 «Мы будем расширять ассортимент бренда ноутбуками, настольными компьютерами, планшетами, мониторами, проекторами, принтерами, другими устройствами и комплектующими», — пообещала креативный директор собственных брендов «Маркета» Мария Бриш. Вечерний 3DNews Каждый будний вечер мы рассылаем сводку новостей без белиберды и рекламы. Две минуты на чтение — и вы в курсе главных событий.
Go deeper on M3 chips Three giant leaps. M3 M3 brings serious speed and capability to blaze through everyday activities, multitask across apps and video calls, and tackle next-level content in pro apps and games. Slack, Safari, Zoom.
Ноутбуки и не только: «Яндекс Маркет» запустил новый бренд компьютерной техники
Он прогнозирует, что сильнее всего подешевеют ноуты 2022 года и более раннего выпуска. И даже при снижении цен складские запасы будут повышенными до середины года или даже до III квартала. Среди причин он назвал то же, что и участники рынка: кризис перепроизводства ноутбуков, затоваривание складов вендоров и низкий спрос. Он считает, что цены, вероятнее всего, снизятся уже в июне. Больше всего подешевеют именно дорогие модели, так как их сложнее реализовать, объяснил гендиректор TelecomDaily Денис Кусков. По его словам, в 2022 году большая часть проданных в России ноутбуков стоила около 25 000 рублей, а вот продажи устройств дороже 50 000 сократились более чем на треть.
Вы не найдете здесь моделей дешевле 15 000 рублей, потому что, как мы уже писали в нашем руководстве по выбору ноутбука, все варианты в этой ценовой категории или морально устарели, или обладают крайне низким качеством сборки. Отобранные нами модели продаются не дороже 35 000 рублей, и они действительно стоят тех денег, которые за них просят продавцы на «Яндекс.
Но прежде чем перейти к ним, давайте разберемся с критериями, на которые действительно стоит обратить внимание при выборе недорогого ноутбука. Бюджетные ноутбуки: какие параметры действительно имеют значение Итак, вот что вы должны увидеть в хорошем бюджетном ноутбуке и не соглашайтесь на меньшее : Процессоры: Бюджетные двухядерные процессоры Intel не ниже 6-го поколения или старые процессоры AMD гораздо менее интересные, чем пришедшие им на смену чипы Ryzen, но тем не менее справляющиеся с обычными вычислительными задачами. Память: Как минимум 4 или 6 Гбайт оперативной памяти. Хранение: В ноубуках дешевле 30000 рублей вы увидите большое разнообразие жестких дисков HDD и гораздо меньшее — твердотельных накопителей SSD.
Demand in Likely Scenario 3. Demand in Conservative Scenario 3. Opportunity Map Analysis 3. Product Life Cycle Analysis 3.
Supply Chain Analysis 3. Supply Side Participants and their Roles 3. Producers 3. Wholesalers and Distributors 3. List of Raw Material Suppliers 3. Investment Feasibility Matrix 3. Value Chain Analysis 3. Profit Margin Analysis 3.
Retailers 3. Regulatory Landscape 3. By Key Regions 3. By Key Countries 3. Regional Parent Market Outlook 3. Production and Consumption Statistics 3. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.
Y-o-Y Growth Trend Analysis 4. Desktop Replacement Notebook 5. Mainstream Notebook 5. Standard Portable Notebook 5. Sub-Notebook 5. Corporate offices 6. Gaming 6. Others 6.
Introduction 8. North America 8. Latin America 8. Western Europe 8. Eastern Europe 8. South Asia and Pacific 8. East Asia 8. Middle East and Africa 8.
Market Attractiveness Analysis By Region 9. By Country 9. USA 9. Canada 9. By Type 9. By Application 9. By Price Range 9. Market Attractiveness Analysis 9.
Key Takeaways 10. By Country 10. Brazil 10. Mexico 10. Rest of Latin America 10.
Performance We want laptops with enough power to accommodate their target audience.
An ultraportable laptop should be able to handle a standard office workload without excessive heat or fan noise. Battery life Battery life is much more important in some categories than it is in others. That said, in general, we assume that most shoppers are choosing a laptop over a desktop because they value some ability to work away from a plug.
Будут ли дешеветь ноутбуки в России?
The average check was 45,000 rubles. Consumers chose not only classic configurations - the demand for more expensive and powerful gaming models approximately doubled. Laptops have become one of the essential goods. Given the rush demand and shopping habits, we added various delivery methods, including in two hours, began to advise customers on videos, increased inventory throughout the country, increased security measures in stores, using a mobile application you can scan the price tag and learn more about the product, or make payment contactless without contacting the cashier, which attracts customers. Video and Eldorado in demand for laptops, both online and in stores, notes the head of the "Home Office" of the Group "M. Video-Eldorado" Alexey Pomozov. Asus has become the leader in piece sales of laptops in the Russian market, as well as in the M. Video-Eldorado Group. Lenovo in Russia was in second place, followed by Acer and HP.
For the first time, Huawei was in fifth place, ahead of Apple. TAdviser study: Quarantine pushed business to invest in PC A study conducted by the TAdviser think tank in April-May 2020 commissioned by Intel demonstrated the difficulties companies faced when switching to remote work. Difficulties include restricting access to enterprise servers, managing remote PCs, and increasing security incidents. At the same time, the current crisis situation forced many managers to think about updating the PC pool. How the corporate laptop market has changed in the spring In the spring of 2020, the corporate laptop market experienced an unprecedented boom - due to the pandemic and the massive transition to remote work in two weeks, the demand for them increased 10 times. Distributors in Russia have no laptops left On March 20, 2020, it became known that the largest distributors Russia had almost no laptops left in warehouses. The shortage is associated with a sharp surge in demand for computers, which arose due to the coronavirus and the collapse. According to the interlocutors, the simultaneous demand for PCs is due to the massive transition of employees of large companies to remote work due to the coronavirus epidemic.
Due to the coronavirus and the transfer of many employees to work from home, there was a simultaneous demand for laptops and personal computers Dmitry Shaleev , head of corporate mobility at system integrator Softline , confirmed that distributors have almost no laptops of large brands. According to GfK analysts, sales of laptops in Russia in the 10th-11th weeks of 2020 March 2-15 began to grow under the influence of growing fears and preparation for remote work. Another factor that affected sales is a sharp jump in the dollar , due to which Russian buyers are forced to implement plans to purchase large equipment as soon as possible. Most buyers are interested in laptops in the price category above 40 thousand rubles. A shortage on the part of manufacturers is also imposed on the situation: after the total quarantine, production in China only began to improve and does not work at full capacity. Video Dorado the Russian retail company for, summed up the to trade electronics and household appliances development of the gaming segment laptops in 2018. The demand for gaming models of laptops in M. Positive dynamics is facilitated by the general growth in the popularity of gaming and the development of e-sports, as well as a decrease in the average price by 5.
Almost every third gaming laptop is purchased online. Top 3 gaming laptops in 2018: Lenovo Legion Y520-15IKBN HP Omen 17 AN040UR Dell Inspiron 15 7567 Gaming over the past few years, due to the popularization of e-sports, has become a massive hobby, this also affects all devices that allow you to play - consoles , laptops, accessories for them and the games themselves. The ranks of buyers of gaming laptops are replenished by those who used to assemble desktop computers themselves - the appearance of gaming models in the middle price segments, convenient installment plans in retail make the laptop attractive to the gamer with a device both in price and in technical terms. In models from the upper price segment, buyers are attracted by the bright design, the ability to play 4K, support for the VR function. All key brands in the laptop market are developing their own gaming lines with a vibrant design or offering high-performance laptops that can meet the needs of gaming and entertainment enthusiasts. In 2018, manufacturers continued to expand their range and increase their supply in the middle price segment. The company turned out to be the most popular in piece sales. ASUS Taiwan the brand was ahead of the leader in 2017 - the company.
In total, at the end of 2018, 237 thousand devices were sold in the amount of 16. Manufacturers supply gaming laptops with graphics cards and the latest generation of processors that are not inferior to PCs. This is the main driver of the growth of "mobile" computers. Over the year, the average cost of a gaming laptop decreased by 2. Laptop segment growth in Russia by 26. Deliveries amounted to 3. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc. Acer and Apple were also among the top five suppliers in this market segment.
The ultrabook category shows the most positive dynamics. Deliveries of these devices in 2018 increased by 88. Video Dorado the Russian retail company for to trade electronics and household appliances, on February 11, 2019 shared TAdviser with the results of the development of the retail excluding B2B laptop market for 2018. The time has come for a hardware change bought five to six years ago: customers are switching to more productive versatile laptops that are suitable for gaming, work and study at the same time. The rise in the average price is primarily due to the fact that buyers are ready to invest in good equipment. According to the group, Internet sales remain one of the main drivers of the market. The most noticeable dynamics were demonstrated by standard laptops and ultrabooks, growing at the level of the online market as a whole. At the end of 2018, models from 10.
Demand for large diagonals continues to decline. Among the price segments, positive dynamics in M. Video-Eldorado were recorded only in models costing from 40 thousand rubles. The result of the development of high-quality demand for ultrabooks, gaming machines and more expensive traditional laptops has become the popularity of the powerful family. In the second half of 2018, the company presented faster 8th generation chips. Lenovo held the lead in pieces, while Asus held the lead in money. At the same time, Apple entered the top five for the first time, displacing Dell , indicated in the M. Video-Eldorado group.
Comparison of the most popular laptop models for 2017 and 2018 2017 First growth in 5 years In 2017, sales of laptops Russia in amounted to 2. In rubles 2016, the indicators were measured at 2. Kommersant It is noted that the Russian laptop computer market showed growth for the first time in five years. Analysts IDC attributed the increase in cost to the need for manufacturers to compensate for rising component costs and the market shift towards more expensive models. Russian laptop market grew for the first time in 5 years One of the growth drivers of the Russian laptop market in Euroset is considered the so-called media banks - devices for online surfing, watching movies and photos. Video In point to the growing demand for budget products worth about 20 thousand rubles , laptops with large screens and game models. Sales of the latter more than doubled in 2017. In general, the improvement in the situation is associated with a gradual recovery in the economy and financial situation, which is facilitated by current oil prices, believes senior analyst at IDC Russia Natalya Vinogradova.
Однако «Яндекс» намерен выпускать технику и с российским ПО. Каким именно, не уточняется.
Ноутбуки Фирма Tuxedo значительно обновила потенциал своего ноутбука Sirius 16 на фирменной, операционной платформе под руководством ОС Linux,... Сингапурская Razer представила новый, ударный 4K-ноутбук для игр - Blade 18 2024 , стоимостью 3100 долларов 2 недели назад Ноутбуки Razer Razer представила новый ноутбук для игр - Blade 18 2024 , снабжённый дисплеем величиною 18 дюймов 45,72 см с максимальными показателями:... Acer выпустила новый мощный ноутбук для игр - Predator Blade Neo в металлическом корпусе за 1180 долларов 2 недели назад Ноутбуки Acer Acer показала новый, тонкий ноутбук Predator Blade Neo, оборудованный дисплеем величиною 16 дюймов 40,64 см с чёткостью изображения в 2048х1080...
Корпорация Maibenben завезла в Россию новый, универсальный, тонкий и лёгкий ноутбук P429 за 50 тысяч рублей более месяца назад Ноутбуки Maibenben завезла в Россию новый ноутбук P429, оснащённый IPS-дисплеем в тонком обрамлении, величиною 14 дюймов 35,56 см и формата 16:10 с... Компания Colorfire выпустила в продажу новый, ярко окрашенный, 2,5K-ноутбук для игр - Meow R15 за 690 долларов и дороже более 2 месяцев назад Ноутбуки Colorful Китайская Colorfire выпустила новый ноутбук Meow R15, оборудованный экраном величиною 15,6 дюйма 39,62 см с рисунком чёткостью в 2560х1440...
Все материалы по тегу «ноутбуки»
Последние новости и события ИМ электроники и бытовой техники Купить ноутбук со скидкой в маркетплейсе Мегамаркет. Начисление и применение бонусов СберСпасибо!Удобная доставка Продажа ноутбуков по акции Гарантия лучших цен! Читайте последние новости на тему в ленте новостей на сайте РИА Новости. При этом, Xiaomi рекламирует, что игровой ноутбук может превзойти Lenovo Legion Y9000P 2024 года.
«Яндекс Маркет» выпустил свои дебютные ноутбуки Lunnen
| Этот Honor — идеальный ноутбук для работы. Его сейчас сливают за бесценок | Mechrevo представила мощные ноутбуки с RTX 4090, СЖО и Core i9-14900HX. |
| Отдел СТМ Яндекс Маркета не сбавляет обороты: они начали выпускать ноутбуки | Купить Ноутбуки по самым выгодным ценам в интернет-магазине DNS. |
| Яндекс Маркет провёл ребрендинг | Разъемы: хорошая новость заключается в том, что недорогие ноутбуки — это обычно громоздкие настольные ноутбуки, в которых достаточно места для портов. |
| The best laptops you can get | Ноутбуки из США, Европы и Азии по ценам ниже, чем в России. Доставка товаров до двери. |
| SMART Notebook ждут существенные изменения | Looking for the best laptops to buy in 2024? We've tested and reviewed top laptops, Chromebooks, and MacBooks to help you choose. |
The best laptops you can get
Acer выпустила новый мощный ноутбук для игр - Predator Blade Neo в металлическом корпусе за 1180 долларов 2 недели назад Ноутбуки Acer Acer показала новый, тонкий ноутбук Predator Blade Neo, оборудованный дисплеем величиною 16 дюймов 40,64 см с чёткостью изображения в 2048х1080... Ноутбуки Thunderobot продемонстрировала новый ноутбук Zero 2024 , который заполучил IPS-дисплей с чёткостью картинки в 2560х1600 точек при... Ноутбуки Compal показала свою последнюю разработку нового ноутбука DualFlip, снабжённого двумя сенсорными экранами по 13,3 дюйма со специальными...
Флагманские модели известных производителей часто обсуждаются и освещаются в различных техно-каналах, при этом хорошие, надежные варианты бюджетного сегмента зачастую задвигаются на второй план. А ведь основная масса продаж происходит именно в данном диапазоне цен. Вам повезет, если при выборе модели в магазине вас проконсультирует действительно грамотный продавец, который поможет выбрать оптимально необходимый ноутбук. Однако, в большинстве случаев это не так и приходится самостоятельно изучать информацию перед покупкой.
Shopping, с результатами которого ознакомилась «Газета. Эксперты также поделились аналитикой, какие модели ноутбуков от Apple завоевали наибольшую популярность за последние три месяца. Среди цветовой палитры версии Air 15 на M2 россияне чаще всего выбирали Silver, реже Midnight. Расцветка Starlight оказалась наименее популярной в обеих версиях.
Laptop sales reach 2. The share ASUS for the same period was 14. Chinese closes the top three Huawei with a share of 13. There is a decrease in the presence in the market, Apple whose share in money for the year decreased from 10 to 6. In piece terms, the American company did not enter the top five manufacturers. According to Makhlayuk, the leaders changed because many brands left the market and new Chinese vendors took their place, and those companies that remained strengthened their positions. Such data are provided in the analytical report of the Unified Information System EIS in the field of procurement, which was prepared by Aquarius and published in early December 2023. Such data analysts "M. In the M. The rise in sales of gaming equipment Russia in "" was To sheets also confirmed by the holding Fplus and distributor. Merlion The volume of the Russian market for gaming laptops in January-September 2023 amounted to about 450 thousand units The first place in the category of gaming laptops remains with the Taiwanese MSI 42. The growth in sales of gaming computers and peripherals is also observed on Ozon and Yandex Market. According to analysts at the online game development school XYZ School, part of the Ultimate Education educational company, in January-November 2023, Russians spent about 178 billion rubles on the purchase of gaming peripherals. Video-Eldorado associates the growth of the Russian gaming laptop market with the expansion of the range of goods, the release of new models with current video cards, the arrival of new Chinese players on the market and the development of import operations. Other factors that stimulate sales include seasonal demand, an increase in the number of players, the release of major game releases and greater access to PC games in the face of external restrictions. Gaming laptops have also become popular as a universal solution for work and home tasks. According to M. According to them, the leader has changed in the Russian laptop market. Taiwanese MSI took the first place in terms of revenue from the sale of laptops in the first three quarters of 2023, which accounted for 21. Next are Huawei 18. When considering the market situation in physical terms, the leading three look the same: MSI 18. According to analysts at the retailer, in 2023 there is a gradual recovery in purchasing activity in, and laptops demand peaked in the third quarter. According to the calculations of M. According to the retailer, in monetary terms, sales of laptops for the nine months of 2023 were comparable to the results of January-September of the previous year and amounted to approximately 140 billion rubles. These are devices for solving basic problems, on which it is convenient to install domestic office applications or other inexpensive software for the needs of the user. Russians began to purchase laptops more often without a pre-installed operating system The most popular laptop brands on the Russian market were brands from China and Taiwan in the middle price segment, such as Lenovo , Huawei , Asus , Acer and MSI. At the same time, there was a decrease in demand for Apple and HP laptops. Analysts attribute the increase in sales of laptop computers to the beginning of the new school season. At the same time, the interest of Russians in laptops running Linux has decreased, which is due to the lack of familiar software for work and study on this platform. The online store Wildberries speaks about the increase in demand for computer equipment in Russia. And this leads to the fact that users are massively switching to pirated Windows. According to the Izvestia newspaper, citing a report from a partner company of several electronics manufacturers, during January-April 2023, the share of laptops sold without OS reached 20. For comparison: during the first four months of 2021, this figure was 9. Demand for laptops running macOS and Linux decreased by about a quarter. In the first four months of 2023, a little more than 1 million portable computers were sold in Russia against 1. In the Russian Federation, laptop users are massively switching to pirated Windows There are several reasons why there is an increase in demand for laptops without a pre-installed OS. Usually such devices cost 5-7 thousand rubles cheaper than similar models with Windows. Consumers prefer to save money, and then install Windows on their own, purchasing an illegal key for 500-1000 rubles. In fact, we are talking about installing unlicensed versions of the OS, which provokes an increase in piracy. Another reason is related to the current geopolitical situation: Microsoft has stopped supporting Russian users, and therefore they cannot download security updates and other updates. At the same time, on many pirated resources, you can buy an access key inexpensively and receive full updates and protection when registering via VPN. The growth can be associated with the distrust of buyers towards Microsoft, which has officially left Russia and does not provide service support to customers. Also, some laptop manufacturers take into account possible sanctions risks when shipping Windows devices to the Russian Federation, the activation of which in the country can be tracked by the company, representatives of Ozon said. The manufacturer presented laptops, tablet computers and nettops in the Russian Federation. Market participants linked such a decline to the growth of the share of Russian and Chinese brands, which are cheaper. Suppliers in Russia have accumulated 1 million laptops On February 13, 2023, it became known that suppliers in Russia had accumulated more than 1 million unsold laptops. The surplus of computers will lead to lower prices for them. The surplus of laptops was also confirmed by the leading product manager of diHouse Valery Shershnev. He explained the resulting stocks of devices by the shortage of electronics in early 2022, then distributors began to actively stock up on devices due to increased demand. According to him, in the fourth quarter of 2022, premium brands returned to the market due to parallel imports. Alexey Dashkevich, head of the procurement group for computers and laptops at Citylink , noted that in 2022, after a long shortage, a large number of deliveries of Chinese brands Huawei, Chuwi, Itel and others were received in December. By this time, according to him, the process of parallel imports has already been built, which made it possible to bring goods from vendors who left Russia. This is evidenced by data from analysts at GS Group , which were released in mid-March 2023. According to Izvestia , in 2022, many manufacturers entered the market for the first time. For example, Raybook part of the ICL group , which entered the top 10 in terms of shipments, overtaking Dell. At the end of 2022, it produced 150 thousand laptops. In this situation, this gives advantages in the procurement of equipment in government agencies, in state-owned companies and other areas where the use of foreign electronics is limited, he notes. The second reason to assemble Russian laptops in the country, and not resell Chinese ones, is the controllability of the production process, independence in the formation of value formation and the formation of a promotion strategy, in particular, the marketing budget, advertising policy, etc. The representative of F-Plus Mobile told the newspaper that the growth in demand for domestic brands was associated with the instability of supplies of the usual A-brands according to the parallel import scheme, the lack of product on the market, on the other hand, Russian manufacturers can offer customers regular deliveries. The Ministry of Industry and Trade said that the increase in the share of Russian vendors is associated, among other things, with the implementation of investment projects within the framework of departmental support programs. Also, the departure of foreign companies from the market opened up new niches and development prospects for domestic companies, the ministry added. The market leader was the Taiwan MSI that delivered 556 thousand devices. In second and third places were the Chinese Huawei 428 thousand and Lenovo 415 thousand. This is evidenced by the data of the analytical center, GS Group which were released on February 17, 2023. However, at the end of 2022, it dropped to fourth place, as it reduced the volume of supplies to 377 thousand devices.
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«Известия»: ноутбуки могут подешеветь на 15% в России к лету. Яндекс Маркету все еще мало товаров под СТМ, и он решил выпускать ноутбуки под собственным брендом Lunnen. У ноутбуков с номерами KD092AA, KE666AA, KP477AA, KP479AA процессоры Intel Core. С 1 по 23 января в России в несколько раз выросли продажи компьютеров и ноутбуков, сообщили представители Wildberries, Ozon, «а» и «Ситилинка». «Яндекс» запускает в Москве и Санкт-Петербурге доставку готовой еды, продуктов и товаров первой необходимости под брендом «Маркет 15». «Известия»: ноутбуки могут подешеветь на 15% в России к лету.