Apple’s Mail Privacy Protection (MPP) is a privacy update that is available for users of the Apple Mail app on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, released mid-September 2021.

Mailbutler Attachment Reminder will be replaced for Apple Mail users after you update to MacOS Ventura and update Mailbutler after the release. Apple announced Mail Privacy Protection (MPP) at their annual Worldwide Developers Conference (WWDC21) on June 7th.

На что повлияет Apple Mail Privacy

How Apple iOS 15 is Impacting Email Marketers [New Data]
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What does this Apple Mail privacy update mean?
Как будет реализована Apple Mail Privacy
Will Apple Mail threaten the newsletter boom?

Apple Mail усложнит отслеживание пользователей через почту

Потом функция будет доступна в настройках системы. Маркетологи уже забили тревогу, потому что остаются без инструмента отслеживания эффективности рассылки. А то, что функция будет использоваться большинством пользователей, никто не сомневается. Это заметно по успешности прежних настроек конфиденциальности в iOS 14.

We will continue to do that and adapt. So how many users opted in for MPP? So you can bet that similar numbers apply to the Mail Privacy Protection option. Based on MailerLite data, open rates across the email marketing industry have been steadily increasing as Apple users update to the new version of iOS. Source: MailerLite Which email marketing features are affected? Open rate metrics Open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. Because Apple Mail returns an open when it pre-loads email content, open rates appear increased. There are metrics you can still use, such as click-through rate CTR and others that will be mentioned below. The test might receive a large number of unconfirmed opens, which will skew the results.

For more accurate testing, use click rate as your metric for success. While targeting based on behavior is more difficult, you can ask subscribers for data in signup forms and surveys that can be used for targeting. Because email content is pre-loaded and cached, the countdown timer version that is served up to the subscriber might show the time remaining from when the email was originally downloaded onto the device. Not from when the person opened the email. Automation triggers Automations based on opens need to be rethought and adjusted. Campaigns such as lead-nurturing , auto resend , re-engagement , and send time optimized will be affected as open rates are no longer reliable. To combat this, marketers should change the way their campaigns behave, such as triggering emails with time-based rules or clicks instead of opens. Subscriber list Email open data no longer serves as a way to gauge email list health and subscriber engagement. Luckily, emails are only cached for accounts when the Apple Mail app is active, so it at least gives you a good indication of which accounts are valid.

Ernesta, our legal eagle, gives her take: "I believe most individuals never realized that when they open a marketing email, they provide the sender with information about their IP address, location, device data, and opens.

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Еще одна полезная функция, Follow Up, поможет следить за сообщениями, которые пока не получили ответа. Пользователи смогут найти недавние сообщения, контакты, документы и ссылки с помощью ввода ключевых слов в поисковой строке. Центральная Служба Новостей.

This will make it impossible to do that. Meanwhile, it allows marketers to continue to send wanted emails to subscribers. Why is Apple launching these privacy features? Consumers want more privacy. Apple is delivering on that wish. And unsurprisingly, they want more protection. Ethical marketers should want this too. However, the question is whether or not these updates are actually good for consumers. And what impact they have on marketers. Are open rates dead now? Yes and no. To understand this, we need to take a step back and see how email platforms track open rates. So email platforms found a roundabout way to track open rates. They insert a tiny, invisible image in every marketing email. When that image loads, the email platform tracks it as an open. In the past, email service providers ESPs loaded images when a user opened an email. And consequently, ESPs tracked an open. Now, Apple Mail will pre-load every image themselves via a proxy server. As a result, email marketing platforms will think Apple Mail emails have been opened by the subscriber and track it as an open — even when the subscriber never opens. Which means marketers will see inflated open rates. This makes the open rate metric pretty useless — at least for anyone on your list using Apple Mail. For these users, opens are never tracked — even when the user is consistently opening emails. On top of that, email providers have already been pre-loading email images. So marketers are panicking for no reason?

I do not think it is at all irrational to look at the state of affairs the way Apple did, and say to hell with it. At the same time, email-based publishing has been of the few bright spots for journalism in recent years. Certainly it has been a bright spot for me! Media companies from Facebook to Twitter to the New York Times are now investing heavily in newsletter strategies; new email-based publishers are popping up seemingly every week. Much of this has come in the wake of the success of Substack, which I use to publish Platformer see disclosure. He previously covered the industry for Ad Age. The Markup, too, has used reader surveys to build a picture of its user base. For ad-based newsletters, then, Mail Privacy Protection is likely to spur publishers to find other ways to understand their audiences. But what about paid newsletters, like this one? Writers can triangulate reader engagement by plenty of metrics that are still available to them, including the views their stories get on the web, the overall growth of their mailing list, and — most meaningful of all — the growth of their revenue.

What Is Apple Mail Privacy Protection (MPP) and How Will It Affect You?

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These four new Apple Mail features could save your skin at work one day \| TechRadar	"Почта " и "Облако " продолжают работать на устройствах Apple.
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Apple's Mail Privacy Protection: What to Expect for Email Marketers	«Почта » запустила упрощённый перенос ящика из иностранного почтового сервиса.

Приложение Apple Mail получит функции iOS 16

С одним Apple ID и паролем Вы можете получить доступ ко всем сервисам Apple. Get the latest apple mail info from our tech-obsessed editors with breaking news, in-depth reviews, hands-on videos, and our insights on future products. Apple are introducing its Mail Privacy Protection feature on iOS 15 which means it'll no longer be possible to track email opens for Apple Mail clients. На странице вы найдете все свежие новости по теме.

Mailbutler product updates 2023

Here are two apps to help you manage your email and possibly, maybe, potentially even get to the mythological, all-caught-up promised land known as inbox zero. This spiffy Apple Design Award winner neatly integrates Siri, Siri Shortcuts, 3D Touch, Spotlight Search, drag-and-drop on iPad, and more into your workflows—and it seamlessly syncs your accounts, mail, and preferences across everything.

Это поможет в том случае, если в письме допущена ошибка или если его отправили не тому человеку. Пользователи также смогут настраивать напоминания и последующие действия для входящих сообщений.

Еще одна полезная функция, Follow Up, поможет следить за сообщениями, которые пока не получили ответа.

Создавать тикеты и заниматься обслуживанием планшетов и компьютеров специалисты не могут. В начале марта Apple разослала авторизованным сервисным центрам письмо, в котором говорится, что в РФ прекращается обслуживание iPad и Mac. На тот момент сразу три крупных сервисных центра в разных городах заявили, что продолжают ремонтировать iPad и Mac.

Apple Mail modernizes with several new features in macOS Ventura and iOS 16

Now, Apple Mail users won’t get accurate personalization or segmentation based on their email open activity. В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. С одним Apple ID и паролем Вы можете получить доступ ко всем сервисам Apple. Battery: Using a mass balance allocation, 56 percent of all cobalt and 24 percent of all lithium shipped in Apple batteries in 2023 came from recycled sources. На изображении приглашения красуется Apple Pencil, что недвусмысленно намекает на презентацию новых моделей iPad.

Поддержка приложения «Почта»

Скачайте бесплатное приложение Microsoft Outlook для работы с электронной почтой и календарем и получите доступ к приложениям Office Online, таким как Word, Excel и PowerPoint. Прорыв произошел в нулевых годах, когда Apple выпустила плеер iPod, а затем первый смартфон iPhone. Как правильно настраивать уведомления для почтовых веток в приложении Почта (Mail) iOS на iPhone и iPad. Apple’s dumb Mail app update has users furious over deleted emails. With Mail Privacy Protection, Apple Mail preloads images and content of emails you send — including the tracking pixel — regardless of if the recipient actually opened the email or not. Согласно опросу Mailgun для отчёта об e-mail вовлечённости, только 13% пользователей используют клиент Apple Mail для чтения писем.

How Apple’s Mail Privacy Changes Affect Email Open Tracking

Apple caused a small panic among marketers in September 2021 by effectively making this tracking impossible in the default Mail app on iPhone, iPad, and Mac. I, personally, switched to Apple Mail as soon as the feature was announced. Privacy advocates feel differently. Because of this, email protocols are more or less designed for simple text messages with attachments—which works until you want to add things like colors and images.

You just need to adapt your mindset and strategy. Ask yourself if Apple Mail stats are really that important You may have panicked upon hearing the news, but how many of your email subscribers actually use Apple Mail? Once you crunch the numbers, you might actually find that Apple Mail only represents only a small portion of your contacts. In which case, iOS 15 is of no major cause of concern for you. Pivot towards a strategy based on click-through rate Forget the opens, focus on clicks.

Arguably the best advice we can give you today. Who knows, we may eventually see the likes of Google rolling out similar features.

Маркетологи уже забили тревогу, потому что остаются без инструмента отслеживания эффективности рассылки.

А то, что функция будет использоваться большинством пользователей, никто не сомневается. Это заметно по успешности прежних настроек конфиденциальности в iOS 14. Microsoft в это же время намерен выпустить новое поколение Windows.

Apple Mail downloads all images for all emails before you open them. Crypto-Gram uses Mailchimp, which has these tracking pixels turned on by default. I turn them off.

Apple Mail Privacy: First 6 Months After AMPP

В рамках мероприятия WWDC 2022 компания Apple рассказала о многих полезных нововведениях для приложения «Почта», которые появятся после выпуска iOS 16. Apple mail privacy protection doesn’t affect subscriber behavior, so click rates have remained steady, proving that click rates are the best metric to measure email campaign success. Помимо ВКонтакте, чьё приложение Apple удалила из App Store вчера вечером, удалению также подвергся и сервис Почта 29 марта стало известно, что бывший технический руководитель Apple Mail Терри Бланчард покидает Apple, но он по-прежнему будет заниматься развитием почтовых приложений. Пользователи сервиса в последние дни заметили проблемы с приемом почты через сторонние приложения на всех платформах. Apple’s Mail Privacy Protection (MPP) is a privacy update that is available for users of the Apple Mail app on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, released mid-September 2021.

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