В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail.
iOS 16 will bring 'the biggest overhaul' to Apple Mail, allowing it to catch up with Gmail
Apple announced Mail Privacy Protection (MPP) at their annual Worldwide Developers Conference (WWDC21) on June 7th. 39 percent of people reporting that they use Apple mobile devices to read email. Microsoft has partnered with Apple on an upcoming iOS update that will migrate Exchange Online accounts using Basic authentication in the Mail app to the more secure Modern authentication (OAuth. Согласно опросу Mailgun для отчёта об e-mail вовлечённости, только 13% пользователей используют клиент Apple Mail для чтения писем.
Apple Mail Privacy: First 6 Months After AMPP
Apple Mail modernizes with several new features in macOS Ventura and iOS 16. Синхронизация для ICloud Почта поддерживает оба телефона, а также планшетные интерфейсы. Как правильно настраивать уведомления для почтовых веток в приложении Почта (Mail) iOS на iPhone и iPad.
What is Apple Mail Privacy Protection (Apple MPP)?
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Email Marketing and the Apple iOS Update 2023 | Apple vs Marketers
Once enabled, Apple will begin pre-fetching and caching all mail sent to the recipient, regardless of where the recipient eventually accesses their mail. After Gmail receives the email, the Apple Mail App will randomly pre-fetch the message and cache it, triggering an open. The recipient then opens the message using the Apple Mail App. The recipient then also opens the message using the Gmail Web App.
Many email campaigns and automation workflows got affected, and you have to update retention and reengagement marketing as it depends on open rates as an engagement metric. You can even see deliverability tracking to get affected which emails get to the recipients.
Segmentation will have to adjust based on customer engagement and conditional splits by opens. This segmentation will also impact list hygiene so that you can determine how much your subscribers want to receive your emails based on the open rate. If subscribers do not show the actual IP addresses, you can disable open tracking and IP-based geo-segmentation. The difference between a poor marketer and a good marketer is adapting quickly to any condition. According to Val Geisler, the Apple operating system privacy updates will impact email tracking and somehow email marketing in three different ways: Subscribers are aware that they can hide their email addresses.
Apple can hide IP addresses. Apple users can opt out of email tracking. What can you do after and before the Apple iOS 15 update? You can prepare for the Apple iOS 15 update as it will be essential to help us set benchmarks for the new data. You will have to lean on to measure engagement, specific behaviour, and email deliverability.
Well, this gives marketers around four to five months to prepare and below are some steps.
Last year, Apple devices accounted for approximately 52 percent of all email opens. Although MPP is still only an option on Apple devices, if users are given the opportunity to keep their information private, they often choose to. In addition to open rate as an unreliable performance metric, email is changing in the following ways: Click-to-open rates CTOR are unreliable. A CTOR measures the number of unique clicks that an email receives divided by the number of unique opens.
Open-powered email features are unreliable. Certain marketing features that rely on email opens are now less reliable. These include: Contact insight and engagement will be artificially high. Some of the individualized subscriber data that is less accessible includes: The time the email was opened The device used to open an email The location from which the email was opened Email personalization has changed. Instead of personalizing based on those who are most engaged, segmenting most- and least-engaged subscribers should now be based on how often the subscriber clicks on a link found in the email.
So, what can marketers do in order to maintain and even improve their email marketing efforts?
Найдите приглушенную ветку электронной почты в папке входящих сообщений, для которой требуется активировать уведомления. Apple Mail пометит такие цепочки маленьким значком перечеркнутого колокольчика. Проведите пальцем влево по верхнему сообщению ветки, чтобы отобразить скрытые действия, и нажмите «Еще». Во всплывающем меню нажмите на «Уведомлять». Эти действия позволят восстановить звуковые уведомления о новых сообщениях для требуемой цепочки писем. В дальнейшем приложение Почта будет создавать звуковое оповещение при поступлении в ветку нового письма. И это действие для выбранной цепочки будет продублировано для всех ваших устройств Apple, работающих с одинаковой учетной записью iCloud Apple ID.
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Apple Mail усложнит отслеживание пользователей через почту
Surprisingly, my survey shows that the changes, while definitely impactful, were not all bad. While two-thirds of email marketers surveyed report a moderate-to-significant impact on their email marketing strategy, whether the impact was positive, neutral, or negative, is not as clear-cut as you might assume. How is this possible? I also asked them to share how their email marketing strategy has been affected by each, and interestingly enough, the results were very similar. Email marketers in both camps were most impacted by the same factors, in the same order: So what can we take away from this? These are the most popular strategies they used: 1. With the update, users can prevent email marketers from seeing when and if they opened a marketing email. And, aside from those metrics, features like click maps, let you see exactly where people are clicking in your email, offering you a glimpse of what portions of your email are most and least engaging.
High email traffic indicates your email content is succeeding at getting recipients to visit your site.
Crypto-Gram uses Mailchimp, which has these tracking pixels turned on by default. I turn them off. Normally, Mailchimp requires them to be left on for the first few mailings, presumably to prevent abuse.
How we Identify AMPP Opens In general, the event of an email open is tracked by tracking pixels — a small image that gets downloaded from the servers of the sender at the time when an email is opened. When AMPP is enabled, Mail app users will have their emails pre-fetched by Apple, and this process, tracking pixels are also downloaded. Other than that, Apple also routes emails through proxy servers, which masks the IP address and the type of device the open came from. Traditionally, we have utilized the information available in the user-agent request header to identify the operating system, the device, and the email client used to open the email. However, we assumed that the vast majority of the opens with a masked request header come from AMPP. This assumption is supported by tests that we conducted on iOS 15 devices and so we categorize masked opens as those coming from AMPP. Consequently, by analyzing the trends in the proportion of these opens, we can get a solid understanding of the effect of the new privacy feature. How opens changed Figure 1 displays monthly open rates between August 1 and February 28. The figure shows a significant increase in open rates from September month-end.
What could be the driver behind this steady increase in open rates? To get to the bottom of this, we can take a look at Figure 2, which shows the number of email opens over time broken down by email clients relative to September 2021.
At the same time, there is a fairly long tradition of people finding this creepy. The email startup Superhuman had to apologize in 2019 after a viral blog post explained how the company tracked when, where, and how often people opened emails sent through its service. The Markup, a nonprofit newsroom that often focuses on issues of data privacy, turned down eight potential email providers before finding one that would agree to turn off tracking capabilities.
Last year, when Basecamp launched the email service Hey, it made the blocking of tracking pixels a marquee feature. Apple already showed that with their drive to block unique ad identifiers for cross-app tracking in iOS 14. And email spy pixels are far worse and much creepier. Three, the majority of these spy pixels are used for marketing purposes — efforts to target you better for e-commerce. I do not think it is at all irrational to look at the state of affairs the way Apple did, and say to hell with it.
At the same time, email-based publishing has been of the few bright spots for journalism in recent years. Certainly it has been a bright spot for me!
Will Apple Mail threaten the newsletter boom?
We have collated a list the best Apple mail extensions for you that are lightweight and are sure to increase your productivity while using the mail app. Apple mail privacy protection doesn’t affect subscriber behavior, so click rates have remained steady, proving that click rates are the best metric to measure email campaign success. However, at the same time, Apple is also dropping support for legacy Mail app plug-ins.
Новые настройки Apple Mail: что надо знать маркетологу онлайн-магазина
Пострадают ли ваши триггерные цепочки и аналитика? Возможно, так как есть несколько моментов, которые, по моему мнению, будут затронуты осенним обновлением конфиденциальности Apple Mail Privacy Protection. Время отправки. Прогнозы оптимального времени отправки писем могут оказаться под угрозой, так как многие оптимизируют время отправки по времени открытия письма, а так как Apple дает ложное время, то эта метрика не подходит. Поэтому можно поменять ее на данные о старте сессии и кликах. Триггерные цепочки.
Что касается цепочек и кампаний по возврату пользователей, основанных на открытии писем, то, возможно, потребуется поменять метрику вовлечённости для сегмента пользователей Apple Mail. Попробуйте поменять эту метрику на клики или целевое действие, необходимое вашему бизнесу. Это может быть как заполнение формы на кредит или оформление подписки, так и просмотр страницы. Поэтому стоит полагаться на коэффициент кликабельности, конверсию и другие кастомные метрики, важные для вашего бизнеса. Процент открытий.
Something went wrong while submitting the form. One of these most pertinent new features is a Mail Privacy Protection feature. This update lets people opt in to mail privacy features that block third parties from tracking email opens or other IP data. A hidden tracking pixel is included within this data which allows your email service providers ESPs to see that the email was opened. With Mail Privacy Protection, Apple Mail will preload images and content of emails — including the tracking pixel — regardless of if the recipient actually opened the email or not.
If a recipient is using the Apple Mail app, opens will not be tied to actual user engagement. The impact will vary based on your audience. The mail client is the key thing to remember, regardless if the email is opened on an Apple device like an iPhone, iPad, iMac, or Macbook.
А то, что функция будет использоваться большинством пользователей, никто не сомневается. Это заметно по успешности прежних настроек конфиденциальности в iOS 14. Microsoft в это же время намерен выпустить новое поколение Windows. Официально заявлено только масштабное обновление, но уже есть признаки выхода Windows 11.
Privacy advocates feel differently. Because of this, email protocols are more or less designed for simple text messages with attachments—which works until you want to add things like colors and images. This quirk of internet history means that marketers can track exactly when you open an email and your IP address, which can be used to roughly work out your location.
So, how does Apple Mail stop this?
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Ru Китай связали с полномасштабной атакой на пользователей iPhone 18 апреляГазета. Главное, о чем миллиардер и программист рассказал в интервью, — в обзоре Tengrinews. В кредитной организации подтвердили этот факт. Показатели американской компании падают в том числе из-за снижения популярности в Китае, где госслужащим запретили использовать иностранные устройства на работе.
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Ru» рассказал директор компании «Интернет-розыск» Игорь Бедеров. Заявленный спрос со стороны нерезидентов перекрыл предложение российских инвесторов. Слабые показатели инвестиций в недвижимость привели к отрицательному результату в целом. Ru Китай связали с полномасштабной атакой на пользователей iPhone 18 апреляГазета. Главное, о чем миллиардер и программист рассказал в интервью, — в обзоре Tengrinews.
В результате уже самые первые его покупатели смогут воспользоваться преимуществами быстрого доступа к почте, — комментирует Алексей Сергеев, заместитель вице-президента Mail. Ru Group по стратегическим продуктам. Именно поэтому мы в Mail. Ru Group уделяем им большое внимание уже сегодня.
Apple перестала оказывать техподдержку российским владельцам iPad и Mac
Apple are introducing its Mail Privacy Protection feature on iOS 15 which means it'll no longer be possible to track email opens for Apple Mail clients. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. Alyssa and Melissa discuss Apple privacy changes, how it will impact email senders, and metrics to measure instead. However, at the same time, Apple is also dropping support for legacy Mail app plug-ins.
Поддержка приложения «Почта»
В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail. Apple Mail modernizes with several new features in macOS Ventura and iOS 16. Согласно опросу Mailgun для отчёта об e-mail вовлечённости, только 13% пользователей используют клиент Apple Mail для чтения писем. На странице вы найдете все свежие новости по теме. Mailbutler Attachment Reminder will be replaced for Apple Mail users after you update to MacOS Ventura and update Mailbutler after the release. 3DNews Новости Software Новости сети Apple обновила новыми функция.